Do birds have color preferences?

Some flowers that open during the day have bright colors to attract bird pollinators that come to drink their sweet honey; this is in contrast to white flowers that open during the night to attract bats. Bright colors are more eye-catching and easier to notice, and draw the attention of birds. For example, red is preferred by birds and can be found on fruits and berries (a source of nutrition).

Yes, birds can have color preferences, which can vary among species and individuals. These preferences can influence various aspects of their behavior, including mate choice, foraging, and habitat selection. Some birds are attracted to specific colors for mating displays or to identify food sources, while others may have preferences for certain colors as a form of camouflage or to signal danger. Research has shown that factors such as evolutionary history, ecological niche, and visual perception abilities can influence a bird's color preferences.